Where do Americans get financial advice? Merrill Lynch? CNBC? Or Robert T. Kiyosaki? If you don’t know who Robert T. Kiyosaki is, well, you can find him at the top of many a best-seller list. His, is currently No. 1 on the New York Times paperback “advice” chart—a list that it’s been on for an astonishing 98 weeks. […]
Where do Americans get financial advice? Merrill Lynch? CNBC? Or Robert T. Kiyosaki? If you don't know who Robert T. Kiyosaki is, well, you can find him at the top of many a best-seller list. His, is currently No. 1 on the New York Times paperback "advice" chart—a list that it's been on for an astonishing 98 weeks. Spinoffs, including Rich Dad's Guide to Investing and Rich Kid, Smart Kid, also seem to be selling. Obviously there are many, many advice books on the market, financially focused and otherwise, but only a handful turn into franchises. So, why this one?
Interestingly, Rich Dad, Poor Dad was originally self-published in 1997. As Kiyosaki worked the seminar circuit, he sold enough books to get the attention of Warner Business Books, a major publisher with better distribution. The newer edition has sold more than 2 million copies since May 2000 in the United States alone; it's also been translated into other languages and has probably sold five times that amount worldwide. The apparently charming Kiyosaki seems to be his own best sales weapon, and has—of course—appeared on Oprah.
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